All Content
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Recession Pop is back!
Thanks to...GenZ.
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This Election is Coconuts
8MM Gen Z voters are entering the US electorate in 2024, and so far Presidential hopeful, Kamala...
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The Baroness of Banking
Maggie L. Walker Built It, Ran It, and Kept the Receipts
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The Economics of Pet Ownership
Furry friends don’t come cheap.
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New Year’s Eve, By the Numbers
10... 9... 8...
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The Business of Holiday Hits
You come at the Queen of Christmas, you best not miss
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The Business of the World Cup
The big numbers behind the world’s biggest sporting event
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The Business of Influence
Did FTX kill the age of influence?
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The Recession ABCs
Charting the Greatest Hits from the economy’s biggest Ls
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Some Very High-Priced Advice
...for that person who just won the PowerBall
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The Economics of A Lottery Win
Running the Numbers on Winning Numbers
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The Economics of Seasonal Pop-Up Stores
Retail bottom-feeders, or real estate saviours?
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The Business of Scary Movies
Horror movies make scary-good money
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The Business of Halloween
Inflation’s affecting everything. Even Halloween.
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The Business of Money
The cost of making (new) cents.
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The Fat Wallets of #FatBearWeek
Winter is coming, and Brown Bear grocery bills are out of hand
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Will Superstition Make You Rich?
The Economics of Superstition and the Markets.
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The Market for Collectibles: Sports Edition
Why you should hang onto your baseball card collection
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The Business of Nostalgia
Too soon, too soon.
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How To Tell If We’re In A Recession
And other dubious lessons from the past
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The Economics of Emotions
Shopping is a Mind Game
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LeBron Makes Bank
Minute by Minute
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LeBron Gets the Last Word
Actually, he'll own it. A primer on trademarks.
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The Cost of Becoming a Supervillain
The Straight Economics on Menacing Your Nemeses
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The Economics of the NBA Draft
From overnight millionaire to overnight cautionary tale.
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The Cost of Building Jurassic Park
Crunching the numbers on the world’s most dangerous amusement park
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Age 0
In the beginning, there was a baby. And this made you realize...man, they're expensive.
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Age 1
The financial literacy you need, in the 15 seconds you have.
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Age 2
Toddle all the way to the bank.
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Age 3
Money and your Threenager.
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Age 4
Today, Paw Patrol. Tomorrow, College.
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Age 5
The one about allowance.
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Age 6
The one where we congratulate you.
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Age 7
Making money moves.
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The Business of Web3
News from the future of the Internet
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My kid wants $100K sneakers for the Metaverse. Is there a Universe where this makes sense?
A perplexed parent’s guide to NFT footwear.
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The Economics of Being Tom Cruise
40 years in Hollywood by the Numbers
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Yes, We Mind the Wage Gap
Gen Z wants to shrink the wage gap by... talking.
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A Burger Explains Inflation
Everyone's freaked out about inflation, but what is it exactly? (Asking for a friend)
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SpongeBob’s Road to Real Estate
A Pants-Wearing Sponge Cleans Up in the Housing Market. Here's the Takeaway.
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The Economics of Full-Time Wizardry
From Muggle to Wiz, Wealthie runs the numbers.
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The Business of Bans
From books to beef to screen time, a peep at the profit margins of prohibition.
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The Definition.
The Eighth Wonder of the World.
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Age 8
The one where they start investing.
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Age 9
How to value... value.
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Age 10
So they want to be an Influencer...
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Age 11
It's complicated.
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Age 12
The one where they get a job.
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Age 13
Your kid is a teenager. That. Was. Fast.
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Age 14
Time to get real about stocks.
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Age 15
Adulting 101.
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Age 16
The one where they get a car.
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Age 17
Your birds are getting ready to fly.
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Age 18
Wherever you are, this is a milestone. Congratulations.
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Inflation’s Hitting the Tooth Fairy
My six-year-old just mentioned that her friend got $20 from the Tooth Fairy. Is that the going...
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If I Had a Million Dollars…
Could I Even Afford the Things in this Song? Wealthie investigates.
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The Business of Memes
Fast reads on things kids care about, or cared about, or may care about again.
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The Cost of Being Batman
Running the numbers on this Caped Crusader.
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The Business of Gaming
a cheat sheet for what matters (maybe) to the kids in your life.
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#KIDSTHESEDAYS Part 3
Zen Wants to get PAID!
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#KIDSTHESEDAYS Part 2
Kehero Talks Value
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Your Kids Know More Than You: NFT Edition
The ABCs of NFTs.
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Always take the doubling pennies
Exponential growth starts small but picks up speed fast!
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Stimulus, defined
Why the government is suddenly so eager to give you money
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UBI, defined
Why the pandemic has pushed the idea to the top of the policy agenda
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Liquidity, defined
How quickly can you get your hands on cash? That's how liquid you are.
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Volatility, defined
When the price is up, down, and up again so quickly, you can't keep up (or down).
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Circuit Breaker, defined
The stock market version of a chill pill
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It’s a Gen Z world and we’re just self-isolating in it.
Zs know how to physically distance and emotionally connect, even in the best of times.
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#KIDSTHESEDAYS
Plum E., 9, Texts Money with her Dad
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What your kids can learn by playing Jenga
You take a block from the bottom and you put on top. That's how you build a financial future: You...
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Words That Sweat
Here are the words to avoid when applying for your next loan.
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What your kids can learn by playing Monopoly
You can't collect $200 unless you pass GO, sure, but there's more to it than that
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Do you suffer from money illusion?
The greatest trick your money ever played was convincing you that its value would stay constant
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“Money gives them space to pay.”
What Joey, a 4-year-old, thinks about money
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Why “buy the dip” is good advice for nachos
If you’re in line at a taco stand, get the guacamole. Yes, it costs extra, but we firmly believe...
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“Money is not the whole world”
What Kavi, a 12.5-year-old, thinks about money
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Why “buy the dip” is good advice for stocks
“Buy the dip” is something financial types repeat when the market goes down. What does it mean?...
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What’s a stock market correction?
When the market drops 10%, it doesn't necessarily mean things are right.
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Dollar Cost Averaging: A thank you from your future self
It's impossible to time the market, so this is the logical next step
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What does “don’t grab a falling knife” mean?
Financial advisors don't want you to buy the market before the bottom — but where's the bottom?
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The trouble with investing camps
Short-term thinking is exactly the opposite of financial literacy
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Extended warranties aren’t worth it
You’ve just plunked down $89.99 for the Veg-O-Magic 5000 because this is the week you finally...
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“I would get a houseboat.”
What Teddy, a 6-year-old, thinks about money
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Does your kid know what a bank is?
The earlier a child learns about money, the less likely they are to make mistakes when they have to...
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“Who gives a kid a million dollars?”
What Plum, a 9-year-old, thinks about money
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Do you put your adult children ahead of yourself?
72% of parents are putting their adult children’s needs ahead of their own retirement
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You already understand Kakeibo, the Japanese art of saving money
Hint: It's a budget
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“You can’t just spend all your money on stuff or you’ll end up with no money”
What Emily, a 7.5-year old, thinks about money
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A simple cure for latte guilt
An easy way to blend spending and saving like espresso and steamed milk
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Fold a piece of paper 8 times to understand investing
Hint: It's all about exponential doubling
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Compound interest, defined
It's how your savings can grow exponentially, and it's how the rich stay rich.
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Knitcoin #3: Squirrel Spends!
Welcome to Knitcoin, our third short video for short investors. 🌰 Squirrel’s made a...
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Just buy the haystack
Because the haystack is a metaphor for the market
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Knitcoin #2: Squirrel Invests!
Welcome to Knitcoin, the second in our series of short videos for our shortest investors. 🌰 What...
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Knitcoin #1: Squirrel Saves!
Welcome to Knitcoin, the first in a series of short videos for our shortest investors. By the age...
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The three things to know about money
And what Rihanna learned the hard way.
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Why Gen Zs crash more cars
The jobs are/were downtown. Downtown housing is too expensive. The obvious solution for Gen Z...
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From V-Bucks to Venmo… it’s complicated
For Gen Zs making money and spending it in a digital world, financial literacy needs a major level...