New Year’s Eve, By the Numbers

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Whether you’re planning to ring in 2023 at home or out on the town, New Year’s Eve can get pricey. (That’s not even counting inflation.) But tightening your belt – literally and metaphorically – is a problem for Jan. 1.

Here’s a closer look at New Year’s Eve, by the numbers.

10. 10.8% of gym membership sales happen in January

January’s primetime for gyms, both in terms of attendance and membership sales. It’s called the “New Year’s gym rush” – and yoga studios see the starkest February dropoff, when over 70% cancel their memberships.

9. Meditation app use has decreased by 48%

Meditation app use spiked in January ‘21, and has been tumbling ever since. That hasn’t stopped major players like Calm and Headspace from seeing YoY increases in in-app purchases though. PSA: this year, resolve to turn off auto-renew.

8. 13% listed “financial goals” as their New Year’s resolution for 2022

And by February, 11% had already bailed. Luckily, it’s never too late to get your finances back on track.

7. $0: Cost to watch the ball drop in Times Square

…if you’re willing to spend NYE with 1 million other revellers and 0 public restrooms. Or you could stay in and party with Shaq in the metaverse instead.

6. $1,015: Cost to watch the ball drop from the Times Square Bubba Gump Shrimp Company

$450 for Olive Garden seems downright reasonable by comparison. Plus? Unlimited breadsticks. 🤤

5. $1 million: Ryan Seacrest’s paycheck for hosting “New Year’s Rockin’ Eve”

Not bad for a night’s work.

4. The average babysitter charges 1.5-2x more on NYE

Expect to pay a premium to party without the kids. 

3. Champagne sales are up 14% YoY

That’s on top of a 69.3% increase in 2021. Demand for bubbly continues to outpace supply, leading brands like Moët to hold back summer stock to ensure there’s enough leftover for your New Year’s toast.

2. NYC hotel rates increase by almost 300% on Dec. 31st

And they were still less expensive than South Beach in 2021, where the cheapest room ran $365/night. (Planning to Airbnb instead? Not so fast…)

1. $255,500: Cost to ring in New Year’s in two different time zones

Two NYEs in one eve? It’s possible, with your own private jet. You’ll party in Sydney until 2 AM, then fly 13.5 hours to do it all over again in LA.