The Cost of Building Jurassic Park

Crunching the numbers on the world’s most dangerous amusement park

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Jurassic World: Dominion has hit the theatres, and JP merch is flying (velociraptor-style) off the shelves. It’s got us curious about how much it would cost to bring Jurassic Park to life, IRL. Is this a decent investment opportunity?

The jury’s out, or eaten, so you be the judge:

$331.2 million: Cost to buy Isla Nublar

At 14,080 acres, Isla Nublar – home to the original JP and, later, Jurassic World – is roughly half the size of Disney World, giving dinos plenty of room to stretch their legs and wings. 

According to OfficialETA’s, “The Price of Paradise” tool, a similarly-sized private island off the coast of Costa Rica will run you $331.2 million. If you’re willing to downsize, the 800-acre “shovel-ready” Golfito Bay can be had for a bargain $17,500,000.

$1.2 billion: Construction costs

John Hammond (aka Richard Attenborough) spared no expense building the original JP. Neither did Jurassic World’s Simon Masrani (aka Irrfan Khan). The new InGen CEO spent an estimated $1.2 billion on concrete and materials alone to build his new-and-improved park — about what it cost Disney to complete Animal Kingdom.

$2 million (or more): Liability insurance

New Jersey’s fantastically dangerous Action Park is the stuff of legend. It got away without liability insurance. Gene Mulvihill, “The Walt Disney of New Jersey” figured it was cheaper to pay injury claims out of pocket — his own. That was the ’80s, and times have changed. In 2020, $100M-worth of coverage cost Six Flags $2 million in premiums. It’s safe to assume Jurassic Park’s payments would be higher, since the prior claims history is a determining factor for insurance premiums, and there are pretty hefty claims/eatings that date back to 1993.

$300+ million: Cost of dino food, annually

One area where you don’t want to scrimp. As one of the world’s largest zoos, the San Diego Zoo spent $281,273,000 in 2021 to feed and care for 12,000+ animals across 650+ species. The fictional Jurassic World only features 20 species of dinos (cloning isn’t cheap!), but we’re rounding up to be safe. A well-fed dino dines on fewer guests. 


The Business of Web3

News from the future of the Internet

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The heady days of Crypto are feeling more like a massive migraine in June 2022. Coins, such as Bitcoin and Ether, once thought to be the new oil, have been on a lurching decline in recent weeks. 

The dips keep on dipping.

The Damon/McGregor-fuelled ad campaigns, the arena naming, the requests by mayors to be paid in Bitcoin – are these now just quaint memories from a bygone era? More importantly, does the #Cryptocrash throw cold water on the future of Web3?

We feel you, and no. Crypto may be one part of the dream for a new, better internet, but it’s far from the only part. So, consider this a break from the doom and gloom. Here’s what else is making headlines in the wide world of Web3.

  • The Weeknd’s After Hours tour is finally happening, now brought to you by Binance
  • Web3’s Got Soul: Ethereum’s co-founder introduces the idea of “soulbound tokens”
  • Pride Month celebrations come to the metaverse, proving Web3’s not just for crypto bros

Read on…


The Weeknd became the latest chart-topping megastar to hop aboard the Web3 train after tapping Binance as the official sponsor for his After Hours Til Dawn tour. It’s the “first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.” Okay, coolcoolcool, but what does that mean exactly?

A few highlights: The tour will collaborate with Toronto-based “creative incubator”, HXOUSE on an NFT collection, and virtual ticket stubs will grant attendees access to commemorative NFTs and other brag-worthy one-of-a-kind experiences. According to The Weeknd, “There are so many possibilities with crypto and I think this is just the beginning.” 

A little louder for Kanye in the back.

Complex | June 3, 2022

It’s the future of the Future of the Internet, according to Ethereum co-founder Vitalik Buterin: non-transferable NFTs, called “soulbound tokens” (or SBTs for short). You may know a version of these from WoW (World of Warcraft, mom and dad). Buterin believes SBTs could act as a sort of “extended resumé, issued by your university or your employer, or gifted to you at an event. SBTs would make it tougher for scammers and identity thieves to fake credentials. It’s all meant to give people ownership over their digital selves, while moving Web3 away from its current Gold Rush mentality of pump-and-dump crypto schemes and Bored Apes.

Insider | May 25, 2022

For the first time ever, Pride Month is coming to the metaverse, thanks to a limited-edition NFT avatar drop, and a weeklong celebration happening at The Sandbox, a decentralized virtual gaming platform that’s partnered with everyone from Snoop Dogg to The Smurfs. Called #MetaPride, the groundbreaking event was designed to combat the fact that an estimated 81% of Web3 participants are currently white men. “We believe that Web3 can only scale if diversity and inclusion are rooted in the foundation of what is being built,” explained People of Crypto Lab co-founder, Simone Berry.

A new online world that better reflects the diversity of our offline world? That’s definitely worth celebrating.

BusinessWire | May 31, 2022


My kid wants $100K sneakers for the Metaverse. Is there a Universe where this makes sense? 

A perplexed parent’s guide to NFT footwear.

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Virtual sneakers with six figure price tags. Is this really a thing?

You bet your bottom Bitcoin it is. Not just a thing, but an exploding (and highly volatile) market. Nike recently sold a pair of NFT sneakers for $134,000. Nike’s move into the Metaverse was in collaboration with RTFKT (pronounced “Artifact” — we got you), a digital-only sneaker brand that’s pioneered the recent revolution. Asics, Gucci, and other big names are all dipping an 8-bit toe into this futuristic and, yes, super confusing new market. 

Still don’t get it. What’s the point of shoes that you can’t actually wear?

Maybe ask that question to thousands of sneakerheads who have been buying sneakers as a collectible commodity for more than a decade. Just like a limited edition pair of Yeezys, NFT shoes get their value based on hype and scarcity. Think of NFT technology as a way to certify uniqueness and ownership in the virtual world. So, you’re not buying an easily-duplicated image of a shoe, you’re buying a specific pair. This matters for bragging rights, and also for resale purposes. 

So this is about investment, not fashion? 

Actually, it’s about both. Kind of. You may think you can’t “wear” NFT sneakers, but companies like RTFKT are betting big on the fact that next gen consumers (ie, your kid) will care as much about their digital personas as their physical ones — and that they’ll suit them up accordingly. Going to a concert in The Metaverse? You’re not going to show up naked. Gamers already pay good money (estimated at about $40 billion a year, as of 2020) to outfit their in-game avatars. Now, future cross-pollination between fashion brands and video games will mean that your Grand Theft Auto avatar can escape the cops in the latest kicks.

So, back to your child, and their footwear demands. No problem. If your kid starts investing $10 a week now, at an expected annual rate of 6%, those shoes should be theirs in under 48 years!



The Economics of Being Tom Cruise

40 years in Hollywood by the Numbers

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Tom Cruise is one of Hollywood’s biggest stars. But, with Top Gun: Maverick, he’s accomplished something he’s never done before — a $100-million-dollar opening weekend.

We know, we know, that can’t be right, can it? The same guy who’s had a #1 movie at the box office for five consecutive decades? The one who turned “Show me the money!” into his personal mantra?

It’s true.

TC’s been labeled one of Hollywood’s “last true movie stars”, but he hasn’t been all that successful at bringing in opening day crowds. Before his record-setting Memorial Day weekend, cracking that $100-million barrier was mission impossible for Cruise. And, before you ask, nope, none of the Mission Impossible movies came close, despite the franchise raking in a combined $1.15 billion USD at the domestic box office, and over $3.5B worldwide.

What’s taken so long?

For starters, Cruise famously turned down Iron Man. If you want to dominate ticket sales in the 21st century, it pays to be a superhero. Six out of the top 10 best opening weekends feature one or more of Marvel’s greatest heroes. 

It’s also a sign of the times. In the mid-‘90s, Cruise made history as the first actor to tally $100MM+ in five consecutive releases. (He beat that streak with seven straight in the early 2000s.) But that $100-million mark isn’t what it used to be. In the last 10 years, 45 movies have hit $100M on opening weekend alone.

This week, Top Gun: Maverick became the #64 film to do so since 2002.

And Tom’s about to cash in

Cruise was reportedly “only” paid $13 million for the long-awaited Top Gun sequel, but savvy negotiating stands to net him 10x that from ticket sales, thanks to something called “first-dollar gross.” This means Tom is getting a cut of the movie’s total box office revenue, not just the profits—starting on day one. So, out of your $12 ticket, $2.40 of that is going straight to TC. In other words, we’re all in Tom Cruise’s pocket.

Show him the money, indeed.


Yes, We Mind the Wage Gap

Gen Z wants to shrink the wage gap by… talking.

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It’s 2022 and you can ask a woman her age but you still can’t ask how much she makes. Most of us would prefer to talk about anything other than money. We’ll choose marital trouble, mental health, addiction, sex, race, religion, and politics before we’ll wade into salary talk. 

Why does this matter? Silence around money — encouraged by the wealthy since the Golden Age — feeds a wage gap of between 60 to 89 cents on the dollar

The Wage Gap isn’t news. We’ve lived with it for as long as women have worked. We know, for example, that racialized women bear the brunt of the inequality, earning an average of 59.3% of the average white male salary. But even school girls experience a gendered wage disparity. According to the Girl Guides of Canada, young women 12-18 earn almost $3 less per hour than boys at summer jobs. 

Not only does this make us want to talk about money… it makes us want to scream.

If present trends continue, according to the World Economic Forum, it will take the world about 267.6 years to reach wage parity.

Hannah Williams wants to move that date up a few hundred years. The 25-year-old TikToker recently took to the streets to ask her fellow Washingtonians two simple questions: What do you do? And how much do you make? The series (@salarytransparentstreet) has gone viral. Williams hopes her project will break down the social stigma around money talk, and move us toward addressing pay inequality. 

Will it work? It’s working! Williams’ project is part of a growing movement focused on real change. New data shows that about 40 percent of Millennials and Gen Z talk to coworkers about what they earn. Compare this to 19 percent for Baby Boomers.

This spring, New York passed a law requiring employers to disclose salaries on all advertised jobs. And even companies who aren’t forced into transparency would be smart to consider it. The job posting site Indeed Canada recently revealed that posts that include salaries attract 90 percent more applicants. 

That’s something worth talking about.


SpongeBob’s Road to Real Estate

A Pants-Wearing Sponge Cleans Up in the Housing Market. Here’s the Takeaway.

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Against all odds, everyone’s favourite sea sponge is doing quite well for himself: he owns his own home! Say what you will about SpongeBob’s fashion, food, and career choices, this kid’s captured a milestone that’s a dream for many. And he’s not just captured that milestone, he’s slayed it.

SpongeBob’s hollowed-out pineapple home is allegedly worth $18 000 000 — almost 3X what Drake paid for his Toronto manse. Consider the view: “This post-modern tropical gem features 360-degree ocean views and three stories of nautical luxury,” boasts a  video on SpongeBob’s official YouTube account. 

Okay, so how did he do it, and what lessons can we soak up from this real estate rockstar? 

Millennial Bob: A fiscally savvy thirtysomething

Thanks to a glimpse fans once got of his driver’s license, we know SpongeBob was born on July 14, 1986 — so, he’s a millennial at age 35. Those who grew up watching SpongeBob SquarePants may find it hard to believe that he’s been more disciplined with his finances than the majority of us, but hey, crazy things happen under the sea. Let’s consider that Bob may be a financial wizard, and deconstruct his money moves.

He’s a famously devoted fry cook — some say the world’s greatest —  at the Krusty Krab, Bikini Bottom’s favourite fast-food joint. Work ethic? Check! Income? … inconsistent. In one episode, according to Spongepedia, Bob claims to make under ten cents a year. In another ep, we learn that he pays his boss, Mr. Krabs, $100 an hour for the privilege of working. We’ve seen him pocket an envelope of cash on payday, so he does get the occasional haul, but really Bob’s the original gig worker. 

The Takeaway

He’s been side hustling since he was 12— jouster, chef, lifeguard, lawyer, the list goes on. Bob started early, put time to work in his favour, and probably learned a thing or two about compound interest along the way. 

Is he investing? Probably. He’s sure invested a lot of time over at Mrs. Puff’s Boating School, where he’s failed to get his boating license 1 258 058 times. Silver lining? He’s saving money on gas and boat payments, and likely making that money work for him in the markets.

And finally, Bob knows a deal when he sees one. Submerged “land” is considerably cheaper to buy than its above sea equivalent. In Canada, a man recently listed  two lots, “presently underwater,” for the bargain price of $99,000. 

Is this the investment property to sink your savings into? We prefer drier. But hey, location, location… floatation!


The Business of Bans

From books to beef to screen time, a peep at the profit margins of prohibition.

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  • Book bans are sending old classics back to the bestseller list.
  • Banning meat’s proved pretty lucrative for one beloved California chef.
  • If your kid is asking for more screen time, order Chinese and tell them they’ve got it pretty good.

The silver lining of censorship (kidding…but also, ka-ching)

Obviously banning books is a terrible, horrible, no good, very bad thing (a phrase we learned *from a book*, btw). But is it also good for business? That seems to be the takeaway following the Tennessee School Board’s decision to remove Maus—a graphic novel about the Holocaust—from the eighth grade curriculum. That happened in mid January. In the weeks since, the 1992 Pulitzer winner has cracked Amazon’s top 20, hitting number one in the graphic novels category. 

Similar sales spikes have followed recent crackdowns on The Handmaid’s Tale (Margaret Atwood) and The Bluest Eye (Toni Morrison). And it’s not always the far right behind the banning: Last year the discontinuation of six Dr. Seuss titles (featuring racist imagery) sent other Seussian titles soaring up the best seller charts. 

It’s something we could be seeing more of. According to recent data from the American Library Association, the fall of 2021 saw the most instances of “book challenges” since the group started record keeping more than 50 years ago. Meanwhile, Maus author, Art Spiegelman, has rebuffed offers from Hollywood to option his book for the big screen. He says the story (where Jews are mice and nazis are cats) is best served by the comic format. And honestly, who needs movie money when you’ve got LeVar Burton AND the moral high ground on your side?

Next up: Why did the lab rendered chicken cross the road?

Lab grown meat is big business and it’s getting a boost from one of the world’s most influential chefs. In 2018, Dominique Crenn banned meat from the menu at her Michelin star restaurant in San Francisco. Her goal was to effect “real environmental change”, and clearly taste didn’t suffer—Atelier Crenn scored a third star after moving to a meat-free menu. 

Four years (and one pandemic) later, chicken is making its triumphant return, following Crenn’s partnership with Upside Foods, the California-based startup at the forefront of cell-based poultry production.

Is this the future of meat? Crenn says yes, and plans to introduce new “chicken” dishes to her menu following regulatory approval. Upside Foods has raised more than 200 million in funding, including an investment from Whole Foods CEO, John Mackey. Just last month, the company acquired Cultured Decadence, another cellular agriculture startup focused on shell-free, cell-based lobster, which sounds a little…well…fishy, but it’s an excellent tongue twister that we won’t knock till we’ve tried it. 

When your kid complains about screen time limits…

…spend a long weekend in China. Tencent Games, one of the world’s largest gaming companies, spent China’s month long Winter Break limiting access to their platform for kids. 14 hours over 30 days.

The policy is in line with a national movement to combat climbing rates of addiction and near sightedness. Last summer the Chinese government banned game play for minors on weekdays and restricted use to three hours on most weekends, encouraging gaming companies to break “from the solitary focus of pursuing profit.”  

These rules took effect last August, prompting stock sell offs and a slump in domestic market growth (a 14.3% decline in just one year). Still, profits are climbing, thanks to robust  global sales. And meanwhile, the policy’s working. Tencent reported that minors now account for 0.7% of time played on their platform, down from 6.4% in 2020.

The outcome? More time to read banned books!


Inflation’s Hitting the Tooth Fairy

My six-year-old just mentioned that her friend got $20 from the Tooth Fairy. Is that the going rate?

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Twenty bucks is nearly four times the national average, which hit an all-time peak in Canada this year at $5.99. It’s possible the Tooth Fairy was feeling generous, but equally likely she forgot to make change before flying in. 

Given the predictability of this particular payday (20 teeth over about six years), tooth loss is a great opportunity to talk about, you know, fiscal responsibility. Sound about as fun as oral hygiene? Okay, we get you, but the tooth fairy really is a good way to table topics like saving and investing, even inflation (the rate of increase in prices over a given period of time). 

Let’s look at the numbers: 20 teeth x 5.99 = $119.80. Your child’s mouth is building an empire, so it’s as good a time as any to talk about what that money could do over time. 

Delta Dental is an American insurance company that has been tracking the tooth fairy’s financials since 2001. It turns out the amount kids find under their pillow is a good barometer for the overall economy. Your average baby molar fetched more in 2006 than it did in 2008 following the economic downturn. And the fact that rates are higher than ever this year is an encouraging sign of post-pandemic recovery. Another principle at play is what’s known as income elasticity of demand. This is the idea that when people (or fairies) have more money on hand, there are certain things they tend to splurge on disproportionately. Children are one of these items.

So while the TF’s feeling generous, take advantage of a happy time and a teachable moment—while it lasts. One columnist recently argued that given the terrible hours, unsafe working conditions, and non-existent travel budget, the Tooth Fairy may be ready to join The Great Resignation. Who could blame her? She’s an essential worker who doesn’t even get dental insurance.


If I Had a Million Dollars…

Could I Even Afford the Things in this Song?
Wealthie investigates.

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Let’s get right to it. A million dollars doesn’t buy what it used to. Or does it? We look at the lyrics and break down the numbers to see how this Classic BNL hit has aged.

A House


The average cost of a Canadian home in 2021 takes up almost the full million smackers. That’s about five times higher than it was in 2000 ($163,951) and more than double the 2019 average ($339,030). 

A nice chesterfield*


The Sven couch by the Canadian design company, Article, gets a great review in Architectural Digest. Here’s to buying local!

*Or an ottoman


The matching ottoman goes for $529

A K-Car


The Chrysler vehicle (and all around “nice Reliant automobile”) made history as the cheapest car in the compact class. Even adjusted to today’s dollars it’s pretty affordable.

A tree fort


The US national average for building a treehouse is $7000, but you can get that cost down with a little DIY.

A little, tiny fridge


The Frigidaire Retro Mini looks like a reasonable size for a tree fort.

Pre-wrapped sausages


That’s for the Johnsonville Original Breakfast Sausage. (Just a thought, but aren’t all sausages technically “pre-wrapped”?)

A fur coat (but not a real fur coat)


This snazzy faux fur from Zara is neither prohibitively expensive or creature cruel.

An exotic pet, like a llama


This is for an untrained, untamed llama, which frankly sounds like a bit of a nightmare (but slightly more affordable than the alternative—an emu chick runs for around $1000).

John Merrick’s remains


John Merrick, aka The Elephant Man, died in 1890 at the age of 27, suffering from a condition called Proteus syndrome. In 1987, the King of Pop, Michael Jackson, offered to buy this particularly significant bag of bones for $1,000,000. He was turned down by the London Hospital Medical College, which said that a sale would be “quite wrong on ethical grounds”.

A limousine


Sure, it’s indulgent (and not great for the environment) to take a limo to the store. But, can you put a price on grocery storage space and legroom?! (Yes, actually, you can!)

Kraft Dinner


One box of KD, no butter, no milk.

Expensive ketchup


In the song they wonder why there is no Grey Poupon (or fancy) version of ketchup, which is a question that has been pondered by some of the great intellects of our time. Turns out Heinz has a solid grip on the market.

A green dress


Obviously there’s a wide range here. The world’s most expensive dress is a red chiffon number by a Malaysian designer worth $30 million. (Now that’s cruel)

Some art… a Picasso (or a Garfunkel)


The cheapest work by one of history’s most celebrated artists will run you around $120,000. Which is cheaper than Art Garfunkel’s booking fee (apparently around $350,000). 

A monkey


The cost of Justin Bieber’s pet Capuchin was about $6,000 (not including the $10K in fees he had to pay when trying to illegally transport it across the border).

Total: $1,936,392.86*

*This figure includes the million dollars towards John Merrick’s remains. Assuming the medical powers that be adhere to their ethical stance, we leave out the million, and the new tally becomes a manageable $936,392.86. This leaves a balance/contingency of $63607.14 to buy “your/their love” — or to boost the house bid, since that may be necessary in this seller’s market. 


The Business of Memes

Fast reads on things kids care about, or cared about, or may care about again.

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  • Meme stocks as an asset class? Nice work, Reddit. 
  • “Meme fashion” label Pizzaslime makes fast fashion look slow. They’re doing brisk business selling wearable internet culture to Gen Z.
  • Want to create a meme for the ages? According to one prof, there’s a formula for that.  

Read on…


The craze around the trading of “meme stocks” GameStop and AMC Entertainment has largely fallen out of mainstream news, but Reddit’s still chasing the highs. And so, it was just a matter of time before MEME ETF hit the scene. MEME launched this December, thanks to Roundhill Investments, purveyors of specialty ETFs such as the Esports & Digital Entertainment ETF, NERD.

With subreddit WallStreetBets 10x-ing in 2021, social investing is here to stay, even if MEME’s performance is on the decline…for now. 

So, should you “buy the dip” on MEME? It’s very early. The fund rebalances bi-weekly, and focuses on stocks “that are both highly shorted and subject to increased retail sentiment”. In other words, if you love roller coasters, this could be a love match. No matter what, it’s bound to keep you calmer than trying to keep up with what’s trending on Reddit. | Sept. 4, 2021

The two millennials behind “meme fashion” label Pizzaslime have made millions selling merch to people interested in wearing internet culture IRL, reports Insider. Their wares reference nerdy-cool things like Elon Musk tweets about meme stocks (“Gamestonk!!”) and that endlessly remixed photo of a mittened-out Bernie Sanders. Commenting on Pizzaslime’s runaway success with Gen Z, one fashion expert said “What matters to younger consumers is what captures their attention and has the ability to spread like wildfire across social networks — and this is exactly why meme fashion is so popular.” We’ve seen plenty of articles in recent years bemoaning how Gen Z has killed the fast fashion propagated by millennials. Perhaps the younger generation has just put a new spin on it — one somehow both faster and more enduring at once.

Insider | May 16, 2021

Speaking of enduring, what is it that gives some memes such incredible longevity, despite the “here today, gone tomorrow” reality of internet culture? Speaking to Forbes, Leilani Carver, a professor of strategic communications, says that since older memes are better known, more people “have the necessary subcultural knowledge to interpret/understand the code and ‘get’ the meme.” 

In the age of the Remix, everything old is new again. We’re into it.

Forbes | Aug. 30, 2021


The Business of Gaming

a cheat sheet for what matters (maybe) to the kids in your life.

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  • Young gamers can now add “e-sports athlete” and “digital content creator” to their picks for Career Day.
  • The pirated games your kids are playing could end up costing you thousands.
  • And, happily, video game violence appears to be on the decline, as, for the moment, is gaming itself. Impossible to believe? 

Read on… 


According to the NY Times, “e-sports is now the fifth-most popular future job among South Korean students”.  South Korea’s elite gamers draw big salaries and celebrity-level sponsorships, but South Korea’s universities offer no athletic scholarships for the pursuit, shrinking opportunities for committed young gamers working to go pro. Enter… the USA. In 2019, California-based company Gen.G launched The Gen.G Elite Esports Academy, to give serious gamers a pathway to an American high school diploma and a chance to apply for e-sport scholarships at American universities. Gen.G charges $25K a year, and works to help “more young gamers find jobs” — while also building a pretty solid talent pipeline for themselves.

NYT | June 19, 2021

You know the old adage: if something is too good to be true, it probably is… CNBC reports that “malware is being hidden in free versions of games like NBA 2K19, Grand Theft Auto V, Far Cry 5, The Sims 4 and Jurassic World Evolution”. Parents should be on the lookout for their kids acquiring games from these pirate sites — aside from being, you know, a little bit criminal, these bootleg programs may “quietly use the computer’s processing power to mine cryptocurrencies for… hackers”. It’s a multi million dollar enterprise, so if the pirates are paying you, have at it! However, if hackers are jamming your processing power and paying zero doge for the privilege, it may be time to start budgeting with your kid for the real stuff. 

CNBC | June 25, 2021

The Financial Times reports that video games are becoming less violent. “A study of [last] month’s E3 trade event … found that 33 percent of the games shown at the event contained no violence, almost double the number identified in 2019.”

Financial Times | June 29, 2021



Zen Wants to get PAID!

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For many kids, an allowance is the first, sweet step toward financial freedom. Of course, in a digital world, money has many forms, and it can be tough for kids to keep it straight. How does money get onto a debit card? How much is “a lot” of money? And, of course, HOW DO I GET MY FREE DOLLAR?

If we had a nickel…

The bottom line is, conversations about money can be easy and stress-free, and the easiest way to make that happen is to Start Early. How do your kids feel about money? Are they interested in earning it? Do they know what it looks like??

We like that Zen has a plan. Ask your kids about their plans, and let us know what you hear!